[About me]

[About me]

I am a UX/UI product designer with over 5 years of experience in industrial, graphic, and digital design, specializing in creating visually attractive, conversion-oriented interfaces. My approach combines creativity, empathy, and data analysis to optimize the user experience in web and mobile environments.
I have worked on projects for sectors such as education and automotive with brands such as Audi, MG, and Porsche, leading website redesigns, developing responsive landing pages, and consistent visual systems, always with the aim of improving KPIs such as conversion rate, retention, and engagement.
My career path is complemented by training in Google UX Design and EBAC, as well as the use of tools such as Figma, Useberry, and Hotjar, applying user centered design methodologies and continuous improvements based on real insights. I firmly believe that a well thought out design not only looks good but also drives objectives.

Design allows us to improve human life.

Design allows us to improve human life.

Design allows us to improve human life.

[My approach as a designer]

Multidisciplinary Design Experience

I merge industrial, graphic, and digital design to create functional, attractive, and user centered solutions.

Multidisciplinary Design Experience

I merge industrial, graphic, and digital design to create functional, attractive, and user centered solutions.

Multidisciplinary Design Experience

I merge industrial, graphic, and digital design to create functional, attractive, and user centered solutions.

Creative Problem Solving

I design experiences based on real insights and metrics, prioritizing user needs and behaviors to maximize performance.

Creative Problem Solving

I design experiences based on real insights and metrics, prioritizing user needs and behaviors to maximize performance.

Creative Problem Solving

I design experiences based on real insights and metrics, prioritizing user needs and behaviors to maximize performance.

User-Centered Design

I develop digital experiences by combining empathy, research, usability, and accessibility at every stage of the process, from the initial idea to the final implementation.

User-Centered Design

I develop digital experiences by combining empathy, research, usability, and accessibility at every stage of the process, from the initial idea to the final implementation.

User-Centered Design

I develop digital experiences by combining empathy, research, usability, and accessibility at every stage of the process, from the initial idea to the final implementation.

[Technical skills and tools]

Figma
Useberry
Ilustrator
Notion
WordPress
Framer
Photoshop
Webflow
Hotjar
Premire
Pro
Miro
Google
Analytics
Gemini
Microsoft
Clarity
Meta Ads
Google
Workspace
ChatGPT
Figma
Useberry
Ilustrator
Notion
WordPress
Framer
Photoshop
Webflow
Hotjar
Premire
Pro
Miro
Google
Analytics
Gemini
Microsoft
Clarity
Meta Ads
Google
Workspace
ChatGPT
Figma
Useberry
Ilustrator
Notion
WordPress
Framer
Photoshop
Webflow
Hotjar
Premire
Pro
Miro
Google
Analytics
Gemini
Microsoft
Clarity
Meta Ads
Google
Workspace
ChatGPT

[Soft skills and competencies]

Creativity

Empathy

Critical thinking

Adapting to change

Design Thinking

User centered design

Agile methodology

Effective communication

Interdisciplinary collaboration

Problem solving

Collaborative leadership

Results oriented

Digital and visual prototyping

Digital accessibility

Storytelling

[Education and Training]

UTEC - Technological University of Central Mexico

Industrial Design Engineering

Guanajuato • 2012 - 2016

UTEC - Technological University of Central Mexico

Industrial Design Engineering

Guanajuato • 2012 - 2016

UTEC - Technological University of Central Mexico

Industrial Design Engineering

Guanajuato • 2012 - 2016

Google UX Design Certificate – Coursera

UX Design

Online • 2023

Google UX Design Certificate – Coursera

UX Design

Online • 2023

Google UX Design Certificate – Coursera

UX Design

Online • 2023

EBAC - British School of Creative Arts and Technology

Profession UX/UI Design

Online • 2024 - 2025

EBAC - British School of Creative Arts and Technology

Profession UX/UI Design

Online • 2024 - 2025

EBAC - British School of Creative Arts and Technology

Profession UX/UI Design

Online • 2024 - 2025

[Passions and inspiration]

[Case studies]

Filosofía de diseño que sigo

Jonathan Ive
Jonathan Ive

Diseñador

Reaserch

Competitor Analysis

Framer Development

Filosofía de diseño que sigo

Jonathan Ive
Jonathan Ive

Diseñador

Reaserch

Competitor Analysis

Framer Development

Filosofía de diseño que sigo

Jonathan Ive
Jonathan Ive

Diseñador

Reaserch

Competitor Analysis

Framer Development

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